LUZERNE COUNTY, PA — July 16, 2025
The Seneca Project—known for its cutting edge, rapid-response digital content—is sounding the alarm in Pennsylvania’s 8th Congressional District this week with a new digital ad buy targeting voters across Luzerne and Lackawanna counties.
The ad, titled “Big Beautiful Betrayal,” sends a clear message: Donald Trump has betrayed working families, seniors, and children in Pennsylvania—and Vice President Vance is in town to lie about it.
The ad campaign coincides with Vance’s first-ever appearance in the district, as part of the Trump administration’s propaganda tour celebrating what they’re calling the “Big Beautiful Bill.” But voters in this key swing district won’t be fooled.
Trump recently signed the bill into law after it narrowly passed the U.S. House, 218–214. Republican Congressman Rob Bresnahan Jr. (PA-08) voted in favor—despite the devastating consequences it will have for his own constituents.
The Seneca Project believes the legislation is a cruel, corrupt betrayal of the promises Trump and Vance made to the American people.
“Let’s be clear,” said Tara Setmayer, Co-Founder and CEO of The Seneca Project, “Trump and Vance are hoping the American people won't notice the fine print, but we’re here to call B.S. The Seneca Project is going to make damn, sure voters in PA-08, and other swing districts across the country, know the truth.”
Michelle Kinney, Co-Founder and Chief Creative Officer of The Seneca Project, added: “This bill is nothing more than a scam that will punish working families. JD Vance is on a gaslighting tour to sell the lie, but Americans will be left with the bill. The time to fight back is now.”
The Seneca Project’s ad buy in PA-08 is part of a broader effort by the super PAC to expose the moral and economic cruelty of Trump’s second-term agenda
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ABOUT THE SENECA PROJECT:
The Seneca Project is an unapologetic movement—by women, for women—driven by the relentless power of our collective voice. We are galvanizing voters to rise up against the assault on women’s freedoms, the erosion of democracy, and the dangerous threat posed by Donald Trump's presidency. With courage and conviction, we transform our outrage into action, using compelling content, rapid-response videos, and impactful ads to spark the emotional urgency that drives change. www.senecaproject.us
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