Leadership

Tara Setmayer

Co-founder and Chief Executive Officer

Tara Setmayer is a former CNN political commentator, contributor to ABC
News and former GOP Communications Director on Capitol Hill.

Since its inception, Setmayer served as a Senior Advisor for The Lincoln Project and hosted the live show The Breakdown.

Setmayer currently serves as a University of Virginia, Center for Politics, Resident Scholar. In collaboration with the Center for Politics, she narrated the Emmy nominated 3-part documentary, Dismantling Democracy which aired nationally on PBS stations and is currently streaming on Amazon Prime. Prior to joining UVA, she was named a Harvard Institute of Politics Resident Fellow in 2020.

Today, she regularly appears as an on-air commentator on MSNBC and various other news outlets in the US and abroad.

Setmayer has also been a frequent guest host on ABC’s The View and has several appearances on HBO’s Real Time with Bill Maher. She’s a regular guest host for one of Sirius XM’s top-rated political shows, The Michael Smerconish Program on the P.O.T.U.S channel. Tara has written for CNN.com, Bloomberg, The Daily Beast, Cosmopolitan, and NBC.com.

After spending 27 years in political communications with the Republican Party, Setmayer publicly left the GOP in November 2020 after Donald Trump refused to concede the election to Joe Biden.

Michelle Kinney

Co-founder and Chief Creative Officer

Michelle Kinney is an award-winning creative director known for her innovative and impactful work. With a Bachelor of Fine Arts from Syracuse University, Kinney has a diverse background in entertainment, politics, visual and performing arts.

Kinney entered the pro-democracy space to help elect President Joe Biden in 2020 and has served as a Creative Director since 2021. Her impactful ads and integral role in this work have earned her multiple prestigious industry awards.

As a photojournalist Michelle has been on assignment for outlets like Vice, Mic, Out and NowThis. Many of her photographs have been featured in The Washington Post, TimeOut NY, Washingtonian Magazine, Playbill, and Broadway World.

Michelle’s political journey began in 2016 with New York Young Democrats, later served as Vice President of WestSide Democrats in NYC, and was publicly elected to the New York County Democratic Committee for two terms.

Prior to entering the political arena, Kinney had a career in the entertainment industry for over 15 years, as both a performing artist and producer.

Inspired by her Suffragist great-grandmother Mae’s courage and determination driving newly legalized women to the polls for the 1920 presidential election in upstate New York. Michelle honors her legacy through her work and commitment to The Seneca Project mission.

Together, we can win.
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